I was the User Experience and Design Lead at YOOX NET-A-PORTER-GROUP in London, UK, with occasional travel to Bologna, Italy. My role focused on creating intuitive user interfaces and conducting comprehensive UX research for the company’s internal tools.
YNAP includes several well-known luxury brands and platforms in the fashion industry: YOOX, NET-A-PORTER, MR PORTER and THE OUTNET.
YNAP Tech Hub, London, UK
3:35 duration
Transforming internal tools for maximum efficiency
As a User Experience Lead for internal tools, I led the redesign of critical systems used by key stakeholders such as buyers, merchandisers, and assistants. By conducting extensive user research and usability tests, we identified pain points that were slowing down processes. With optimised information architecture and streamlined UI patterns, we reduced manual tasks and increased efficiency, enabling teams to focus on higher-priority work.
The result? Creation of multiple new tools and a significant reduction in errors, faster task completion, and a noticeable improvement in the speed of order processing across departments.
Service Design
By leveraging analytics, expert reviews, and interviews for legacy systems, I identified key areas for improvement within YNAP’s internal tools. This enhanced both user and employee experiences by designing, aligning, and optimizing operations to better support customer journeys. For instance, understanding the distinct roles of ‘Assistant Buyer’ and ‘Buying Admin Assistant,’ and mapping out the complex relationships between ‘Assistant Merchandiser’ and ‘Merchandise Admin Assistant’ and the tools they use, was crucial for improving overall efficiency.
Bridging global teams with Design System
One of my proudest achievements was leading the creation of an Atomic Design System (Internal Style Guide) used across teams in both London and Bologna. This system standardised UX components and UI patterns, allowing developers and designers to work more cohesively across geographies. Not only did this harmonise internal tool designs, but it also accelerated development and testing cycles, making the entire design-to-implementation process more efficient, ultimately driving quicker product launches.
Behind every smooth luxury fashion experience is the unseen power of smart UX
